Re-design of the brand lakepaper
It was a great pleasure for us to develop the visual identity of a paper brand! lakepaper, a brand belonging to the company Gmund, received a younger and fresher look.
The logo consists of two elements - the word mark and the dragonfly, the latter was reworked completely. It can be positioned around the word mark freely. For the word mark itself, we used the font Prokyon as a basis and modified it slightly.
A recurring and additional element is a circle, which is the graphic translation to the paper mills location: the beautiful lake Tegernsee. This circle is re-interpreted according to a needed theme, topic or occasion.
www.lakepaper.com
