For 12 POUNDS – The Coffee Cooperation we developed the Corporate Identity, including the packaging. This journey around the world to different areas where coffee is grown inspired us to use a strong black and white look in the design. Each coffee edition received a traditional pattern, translated into a modern context. To better differentiate the editions within the coffee-subscription we chose strong colours. To pay tribute to the special requirements a start up company has, the packaging is simple, functional and customizable: everything can be assempled and labelled manually.