The name Van der Grinten is an institution on the international art scene. We were delighted when Nadia and Franz von der Grinten commissioned us to create a new corporate identity for the Cologne-based Van der Grinten Galerie.
The design concept for the new logo was based on two ideas. The founders and spirit behind the gallery should be shown, firmly associated with the two levels of the new gallery space, and the new concept. We decided upon a minimalist design, to leave plenty of room for the art. The logo was created using a modified Futura.