» In a world full of impressions and trash people are looking for
something special, which gives them a feeling of being addressed
individually. This clearly displays, what man's hands are able to do.«

LABORATORY archive

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Alexander McQueen
Production and paper etching
Alexander McQueen and The Gucci Group used the Paperlux paper etching in February 2008 for their invitation to the Pret-à-Porter show in Paris (Autumn/Winter 08 collection). Mr. McQueen illustrated a beautiful image with the motto of the show “The Girl who lived in the tree”, which – together with the relevant informations for the show – were fully engraved, no printing involved. Very interesting for the customer: this invitation could not be faked!
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Surface

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Paperlux™ paper etching
The finest impression on paper
Our business area SURFACE concentrates all aspects of our own sublimation and refining process, from the development to the completed product. The heart of this area is the patented and unique Paperlux paper etching. With this, for the first time, it is possible to translate logos, images, typography into pin-sharp, three dimensional engravings on finest paper without hurting it’s reverse side. The special method of bundling light only removes defined parts of the upper layer in different depths and, like this, creates a delicate relief in an unknown precision. Through flexible control and the omission of a traditional printing plate, this process offers a method which is interesting for the production starting from one piece and innovative at the same time. The ecological aspect is very interesting too: the Paperlux paper etching is the “greenest” sublimation known to us. When developing this process, we deliberately set aside the use of colours, solvents and other materials (Magnesium, Brass etc.) and work only with light. The energy needed for this process does not exceed the average use of electricity in an office.
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DESIGN & PRODUCTION archive

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Golden Camera from HÖRZU
Event communication
Concept, design and production
For the 43rd awards ceremony of the Golden Camera from HÖRZU on the 6th of February 2008 the publishing house Axel Springer assigned us with the revision, conception and production for the printed materials such as invitations, guestlists, programmes etc. The colours brown and gold were supplemented with a dark purple, and Goldie Hawns words from the year before last were always there with us: “My Herzele is pounding”.
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Stöver
Mailing
Concept, design and production
The photographer-representative Birgit Stöver asked us to create and produce a mailing which leaves an impression. A bright neon element, combined with matt-finished elegance. The punched-out logo allows deep insight.
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adidas
Limited edition of notebooks
Concept, design and production
The execution of a limited edition of notebooks for the sports and fashion company adidas International B.V.. offered a lot of space for an intuitive brand communication. The 3-stripes-symbolism was transferred into a “work-accessory” for the sales teams of the Foot-Locker branches throughout Europe.
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Volkswagen Aktiengesellschaft
Forum der Besten 2007
Concept, design and production
This communication-package was inspired by mediterranean sandstone and architecture of Rome - and used for an incentive for partners of VW. Invitation, a “travel pack” which included ticket, luggage tag, city map and programme and a certificate were part of the package which accompanied an unforgettable trip to Rome.
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Lange & Söhne Uhrenmanufaktur
Board game
Design and production
The company Lange & Söhne inspired and awoke the play instict of customers and staff with this exclusively developed board-game. Together with the editorial office Strich 2, this Must-have for each watch-lover was developed.
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Dibbern
Invitation flagship store
Concept, design and production
For the opening of the first DIBBERN flagship store in Germany, in the heart of Hamburg, we adapted an architectural drawing for a fine screenprint, whereas the DIBBERN logo was additionally highlighted with a relief-lacquer. The paper Sense was folded around a 700gr James Cropper carton, the envelopes were printed in offset.
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Lange & Söhne Uhrenmanufaktur
Academy Album
Design and production
In the year 2007 the Lange & Söhne Academy was founded. The selected participants come from all over the world. And with this album, they are led straight into the world of Lange & Söhne! A variety of gimmicks invites to discover and explore.
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Sibilla Pavenstedt
Corporate Design / Packaging
Concept, design and production
For the Hamburg-based designer Sibilla Pavenstedt we created and produced her business stationary as well as a special box for accessories. The combination of slightly shiny fine paper and an ebony-coloured satin ribbon are visible throughout the elements of communication.
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Taghazout
Pitch presentation
Design and production
For a pitch presentation we teamed up with Marius Fahrner Design and Douglas Antonio and developed these 4 „concept-boxes“. Occasion: the development of a new luxury-retreat in Morocco. Each box contains a marketing idea – typo and all images are engraved, different materials were combined and also engraved – i.e. a mirrow or a slate tile. Each box makes you want to explore, encourages the senses and gives you the feeling of being at the right place.
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Lange & Söhne Uhrenmanufaktur
Journey Book
Design and production
The Lange & Söhne Journey Book is a training-tool for participants of the academy and concessionaires. It contains all important informations regarding the fine watches. Each Journey Book was personalised with the Paperlux paper engraving.
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G+J Media Sales
X-Mas Präsent
Concept, design and production
The G+J marketing agent of the publishing house Gruner&Jahr asked us to create and produce a premium christmas present for their customers. In the times of E-Mail and fast communication we all went back to the roots: writing.
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Jette Joop
Invitation Ibiza event
Concept, design and production
An event which lasted for 3 days on the sunny island of Ibiza – with different cards to describe the programme and a premium piece of jewellery as legitimation of entry.
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Polyband Medien
Invitation Movie premiere Berlin
Concept, design and production
I have never forgotten you – for the premiere of the movie about the life and legacy of Simone Wiesenthal during the Berlinale 2007 we designed and produced an invitation which was premium and low-key at the same time.
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Rocco Forte Hotels
Luxury give-away
Concept, design and production
Selected guestsof a private dinner received an art-book on the occasion of the opening of Hotel de Rome in Berlin – we developed a book-jacket matching the visual appearance of the hotel and sublimated it with our paper etching.
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COMPANY

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Mission
Living in a material world
In the masses of impulses through media, marketing, technology, there are only a few impulses which pervade our perception. They are either very aggressive or very very subtle. With our Paperlux GmbH we decided to go for remarkably subtle and fine brand design. Be it packaging, event communication or corporate design: we are out for creations and productions, which answer to the crux of the premium- and luxury segment by emphasizing and anchoring a brand message or image within split seconds without touching the exclusivity through loud design. Emotion and intuition make our solutions come to life. Perfection and our love for detail and processing form a finished product. 
The heart of Paperlux is our very own, patented, sublimation process, which defines the borders of paper design in a completely new way. Paper etching any kind of image can be engraved on paper in an unbelievably delicate way, without hurting the back of the paper. Writing and images appear three dimensionally to hands and eyes. Next to the business domain Paperlux SURFACE which includes the sublimation process, we have the sector DESIGN and PRODUCTION with a network of creatives, strategists and premium-providers.
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