When a long-established Swabian company sets out to conquer new territories, tradition plays a big role. Bader Bag profits from the renowned expertise in leather of the family owned business, which was established in 1872, and combines this heritage with modern elements. Paperlux developed the whole Corporate Design for this young enterprise. Göppingen, the company’s headquarters, served as an inspiration for the logo: it derives from a Roman signet ring depicting a shepherding scenario, which was found there at an excavation. Romanesque letters, inspired by those on Trajan’s Column, form the word mark. The modern grotesque typeface Graphik completes the look together with contemporary colours to lead towards a promising future. The photo concept we created focuses on the supplement of the leather. All bags were shot mid-flight with a special flashlight device.