Klein & More has been selling design products for more than 25 years. These timeless gems are discovered with joy and treasured for time to come. For the relaunch of the Corporate Design, we followed the classical principles of »less is more« and »form follows function«. The various existing elements were taken apart and reassembled to present a new, clear and uniform system. The logo kept its square shape, but the »E« and the »&« in the lettering were merged with nonchalant effortlessness synonymous with the company’s intelligently integrated concepts. A variety of harmonious new colors was added to the corporate color, anthracite, to present a changed look according to the season.