For Lanserhof, the leading European health center in the field of innovative vital medicine, we designed the complete brand presence for the opening of LANS Medicum, Lanserhof’s first urban branch located in Hamburg. The concept also included image brochures and price lists, prescription pads and packaging. To herald the opening celebration, we created a sophisticated pop-up, which folds out to reveal the new three-dimensional home of the Lanserhof in Hamburg. As the basic color of the brand identity, we selected a vibrant blue. Combined with warm and elegant taupe, this created an exclusive interaction of relaxed elegance and invigorating freshness. The design is light and clear, the imagery avoids the use of extreme angles or distortion.