STAY GOLDEN We developed the overall design concept for the 46th Golden Camera from HÖRZU, which was implemented in all elements of the presentation for the event. The motto »Stay Golden« was all-encompassing: from large-scale hot foil embossing on the invitation on to the premiere of the very first gold-embossed postage stamp. All of the icons used and even the typeface were drawn by hand and predominantly printed on Gmund Cotton in letterpress printing. Worthy of mention here is the pop-up invitation, which greets the recipient with a Golden Camera when opened. Thought was also given to the guest’s companion – with the now annually recurring companion card.